New England-based embrocation and skincare company Mad Alchemy will be awarding the most combative rider a prize pack as well as the title of SPICIEST RIDER.
The combativity award will be decided by officials, promoters, announcers, and maybe even some enthusiastic crowd support at each race. This is a chance for a racer who rides with guts - but maybe misses out on a good result - to be recognized for the efforts, and to go home as the SPICIEST RIDER.
Mad Alchemy will also have several sponsored riders racing throughout VERGE Sport New England Crit Week, and will be at the Exeter Classic if you'd like to sample or purchase any products.